A results-driven Sr. Associate Brand Designer with over 4 years of experience, Aveek excels in leading innovative strategies and executing high-impact marketing campaigns across diverse industries. He leverages expertise in concept development, design systems, and AI tools to deliver performance-driven creative solutions, consistently enhancing brand visibility and achieving measurable business growth. Adept at cross-functional collaboration, Aveek ensures creative alignment with strategic objectives, driving significant improvements in audience engagement and conversion rates.
Sr. Associate Brand Designer
Bengaluru, Karnataka, India
→
Summary
Led strategic planning and execution of marketing campaigns, developing cohesive design systems and high-impact creatives that significantly boosted brand visibility and campaign effectiveness.
Highlights
Spearheaded strategic planning and execution of cross-functional marketing campaigns, boosting campaign effectiveness by 20% through alignment with business objectives.
Developed and deployed cohesive design systems across diverse platforms, elevating brand recognition by approximately 15% for brand-building initiatives.
Designed and produced high-impact creative assets for digital campaigns, social media, and paid ads, significantly improving audience engagement and conversion rates.
Orchestrated multiple concurrent design projects, achieving a 98% on-time delivery rate while upholding stringent quality standards and translating complex client requirements.
Supported campaign strategy execution by aligning design elements with marketing objectives and audience insights, contributing to a 10% increase in campaign ROI.
Business Development Executive
Kolkata, West Bengal, India
→
Summary
Executed lead generation strategies and supported sales outreach, contributing to increased qualified leads and efficient CRM utilization.
Highlights
Executed targeted lead generation strategies, successfully identifying and qualifying potential sales prospects.
Supported sales team outreach efforts, significantly increasing qualified leads during internship.
Leveraged CRM tools to efficiently track and manage leads, optimizing follow-up processes and reporting.
Collaborated with marketing to align lead generation campaigns, ensuring synergy with sales objectives.
→
Bachelor of Computer Applications (BCA)
Computer Applications (General)
Grade: 8.6/10
→
Class XII
General Studies
→
Class X
General Studies
Issued By
SAP
Issued By
IIT Kharagpur
Issued By
Wells Fargo
Issued By
Unknown Issuer
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Figma, Canva, Affinity Designer.
UI Design, Responsive Web Design, Wireframing & Prototyping, HTML5, CSS3, User Experience (UX) Principles, Design Systems.
Performance Marketing Creatives, Conversion-Focused Design, A/B Testing (Creatives & Landing Pages), Marketing Campaign Design, Lead Generation Creatives.
Generative AI Tools: Adobe Firefly, Midjourney, Ideogram 3.0, AI for Web Design: Framer AI, Relume, AI Prompt Engineering & Workflow Optimization, ChatGPT for UX Writing, Content & Creative Strategy.
Cross-functional Collaboration, Deadline Adherence, Quality Standards.
→
Summary
Designed and developed two e-commerce websites, Urbane and Aveek Stores, using Adobe Dreamweaver, HTML, and CSS. Focused on user-friendly layouts, responsive design, and intuitive navigation to enhance the shopping experience.